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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Matematika E-Jurnal Matematika Prosiding Seminar Nasional MIPA AdMathEdu : Jurnal Ilmiah Pendidikan Matematika, Ilmu Matematika dan Matematika Terapan BAREKENG: Jurnal Ilmu Matematika dan Terapan Jurnal Ilmiah Ilmu Sosial Jurnal Cahaya Mandalika Jurnal Bisnis Hospitaliti
I Putu Eka Nila Kencana
Mathematics Study Program, Faculty Of Mathematics And Natural Sciences, Udayana University
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Physics Transportation

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Journal : SOCA: Jurnal Sosial Ekonomi Pertanian

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The Role of Branding in Increasing Revisit at Agritourism in Jatiluwih Bali I Gusti Ayu Oka Suryawardani; Agung Suryawan Wiranatha; I Ketut Satriawan; Ida Bagus Gde Pujaastawa; Eka Nila Kencana; I Wayan Tika
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 15 No 2 (2021): Vol.15, No.2, 2021
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/SOCA.2021.v15.i02.p01

Abstract

Competitiveness of Bali tourism lays on the variety of attractions offered to visitors. Subak-based agritourism in Jatiluwih is one of the competitiveness of cultural based of Bali tourism which offer an amazing rice field terrace and variety of agritourism activities. Understanding the role of brand destination in influencing satisfaction of visitors is very important. Evaluating relationship between satisfaction and intention to be loyal are crucial. The research objectives were: (i) to analyze the influence of brand awareness, brand image and brand association of Jatiluwih agritourism to perceive quality (satisfaction) of foreign tourists in visiting Jatiluwih, and (ii) to evaluate relationship between satisfaction of foreign tourist to their loyalty. Research was conducted at Jatiluwih of Bali Province in the periods of June up to August 2016. The number of respondents was 207 foreign tourists who were visiting Jatiluwih. Structural Equation Model (SEM) was developed and data was analyzed by using Smart PLS-3 based on the five-point Likert scale. The results show that (i) brand awareness, brand images and brand association of subak-based agritourism in Jatiluwih significantly influenced satisfaction of foreign tourist, (ii) satisfaction of foreign tourist significantly influenced their loyalty, (iii) Awareness to a brand, create images to a brand and can associate a brand before visiting a destination have proved that brand destination of Jatiluwih have been an informational signal for visitors who intent to visit Jatiluwih agritourism in Bali.
Co-Authors A. A. I. DWI FIBRIAYORA ADI PUTRAYASA AGUS EKA ARIESTA ALEXANDER HIRO WIBISONO ANAK AGUNG ISTRI AYU PRATAMI Anak Agung Putu Agung Suryawan Wiranatha Desak Putu Eka Nilakusmawati DESAK PUTU PRAMI MEITRIANI Diana Diana DOMINGGAS TEO G. K. Gandhiadi GEDE AGUS HENDRA YOGANGGA Gede Satria Suputra GUSTI AYU MADE ARNA PUTRI HANY DEVITA I GEDE HARDI KARMANA I GEDE SEKA SUYOGA I Gusti Ayu Made Srinadi I Gusti Ayu Oka Suryawardani I GUSTI NGURAH ARYA WANAYASA I Gusti Ngurah Lanang Wijayakusuma I KADEK TEGUH PRADANA I Ketut Satriawan I KOMANG GDE SUKARSA I KOMANG GEDE ANTARA I MADE ANOM ARIAWAN I MADE ARYA ANTARA I MADE DANNY DANANJAYA I Made Ramia Adnyana I Nyoman Widana I PUTU AGUS WIDHIANTARA I PUTU ARYA YOGA SUMADI I PUTU JERYANA I Putu Utama I Putu Winada Gautama I PUTU YUDANTA EKA PUTRA I Wayan Rediyasa I Wayan Sumarjaya I Wayan Tika IDA AYU PRASETYA UTHAMI Ida Bagus Gde Pujaastawa IDA BAGUS KADE PUJA ARIMBAWA K. IMAMUDDIN KAMIL Isabel Divya Georgiana Walewangko JUEN LING KADEK BUDINIRMALA KADEK DWI FARMANI KADEK RISNA WITARI Ketut Jayanegara Komang Dharmawan LUH PUTU IDA HARINI MADE ARISTIAWAN JIWA ATMAJA MADE PUTRI ARIASIH MADE SANJIWANI Made Susilawati Mahardika, Putu Harry MELINDA HERMANTO MOCH. ANJAS A MUHAMAD RIFAI MULIA YASMAN NGURAH GDE PRABA MARTHA Ni Kadek Emik Sapitri NI KADEK PUSPITAYANTI NI KADEK SETIAWATI Ni Ketut Tari Tastrawati NI LUH ARDILA KUSUMAYANTI Ni Luh Putu Ayu Fitriani Ni Luh Putu Suciptawati Ni Made Asih Ni Made Santiningsih NI MADE SUMA FRIDAYANI NI PUTU ANIK MAS RATNASARI NI WAYAN ARNI YANITA NI WAYAN EKA SURYA ARTINI NI WAYAN NINING ISMIRANTI NOVA SARI BARUS PUTU EKA SWASTINI Putu Harry Mahardika Putu Harry Mahardika PUTU NOPITA PURNAMA NINGSIH RAHMAD RAHMAD WIDODO Ratna Sari Widiastuti REYNALDO PANJI WICAKSONO SLAMET SAMSUL HIDAYAT SRI DIANTINI Tjokorda Bagus Oka TRISNA RAMADHAN VANIA RISKASARI YR VICTOR MALLANG